MISSION
BELCEL JV is the first national cellular operator in Belarus.  We offer the services of the most advanced third-generation cellular telecommunication system.  Our mission is to make high quality telephone communication and state-of-the-art technology available to all Belarusian people.

VISION
BELCEL vision is:
To be the technological leader that provides modern integrated  solutions to its customers
To provide the highest level of customer care
To offer safe cellular communication technology for the community

VALUES
CUSTOMER FOCUS – we act with customers in mind and our customer relationship is based on mutual trust
INNOVATION – we are a creative team that brings our collective innovations to the market
COMMUNICATION – we maintain a two-way dialogue with employees and customers in order to achieve the best results
MOTIVATION – we create a comfortable climate in which people want to do their best; we empower our employees and make each individual feel his/her work is important
RESOURCE MANAGEMENT- we make the best use of our resources
EFFICIENCY – we get things done through efficient personal and team organization
VISIONARY –we constantly look to the future and project an optimistic vision shared by our employees and customers